Seth Godin x 2

Recomiendo http://sethgodin.typepad.com/

Para ganar, cree algo escaso
Cuál es el único refugio para evitar la commoditizacion? El trabajo difícil.
¿Qué es difícil? Es difícil crear belleza, ya sea la belleza tangible de una innovación brillante o la esencia intangible de un liderazgo excepcional. La belleza está presente en un enfoque elegante y novedoso de un problema.


Reasons to work

1. For the money
2. To be challenged
3. For the pleasure/calling of doing the work
4. For the impact it makes on the world
5. For the reputation you build in the community
6. To solve interesting problems
7. To be part of a group and to experience the mission
8. To be appreciated

Why do we always focus on the first? Why do we advertise jobs or promotions as being generic on items 2 through 8 and differentiated only by #1?

In fact, unless you're a drug kingpin or a Wall Street trader, my guess is that the other factors are at work every time you think about your work. (PS Happy Birthday Corey.)